A digital lookbook is a collection of fashion images and photos, similar to a digital brochure but with a distinct focus.
In contrast to product catalogs, it’s meant to showcase a fashion brand’s identity for a new season, as well as present the inspiration of fashion designers and creators. If you’re a fashion industry entrepreneur, or an aspiring designer or photographer, you can use a digital lookbook to showcase your work online.
A fashion lookbook should present high-quality photos and brief, but succinct text. Unlike catalogs, it shouldn’t have to contain product descriptions. The images in your stunning digital lookbook should show models wearing your ensembles and accessorizing them in real life. Your brand’s message should be visible beyond describing your product photo or photos.
A digital lookbook shouldn’t be only about selling your clothes – it’s about the presentation of your own style and design. A good lookbook online can allow you present your products – and Publuu’s online flipbook functionalities can let you create a lookbook that links to your store or attractive product descriptions.
In this article, we’ll explain how to prepare a digital lookbook, how to use lookbook templates and what tools to use when preparing lookbooks for email marketing.
Use Publuu to present your digital lookbook to the world
Having an digital lookbook is essential for fashion retailers and e-commerce firms, and Publuu is here to help. You can quickly provide your prospective consumers with an immersive, realistic experience using our revolutionary flipbook format.
When compared to a traditional fashion lookbook, a digital one offers far more flexibility, especially if you use Publuu flipbook functionality.
You can use a lookbook template with help of software like InDesign or Scribus. Then you need to create lookbooks by importing photos to the PDF format. Publuu will convert this PDF file to the flipbook – lookbook online within seconds.
Publuu’s lookbook example
View more online flipbook examples
You and your potential customers can enjoy the interactive features found in Publuu flipbook lookbook design. Publuu lets add videos, links, or mp3 playing in the background to your lookbooks. You can embed your digital lookbook on your webpage and showcase these digital lookbook examples to any visitors – and integrate them with digital catalogs.
Publuu lets your readers browse a lookbook on any reasonably current browser-enabled mobile device. This means your consumers can view your lookbook and picture how they’d look in these outfits in real life – at any time in any place. This makes Publuu a great way to show your brand to the world.
