10 Tips on How to Start a Presentation and Impress Your Audience

10 Tips on How to Start a Presentation and Impress Your Audience

Do you want to know how to start a presentation that will make people instantly curious and listen to you like a radio?

The best presentation openings make people feel certain emotions, such as curiosity, awe, surprise, or fear. Knowing how to start a presentation is as important as the content. If you don’t start it well, you may not be able to present your ideas in a way that makes a strong enough impression.

Strong openings are fundamental if you want to capture your audience’s attention and make the best use of your time.

That’s why the following are some of the best presentation tips to keep your audience engaged. We hope they will help you, whether you are preparing for an important presentation at work or school, or just want to improve your public speaking skills in general.

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The best tips on how to start a presentation effectively

1. Prepare well

It’s clear that you should be well-prepared before delivering your presentation, but many presenters believe that they can improvise and go with the flow. However, it’s still a good point to go through the entire presentation in your head and rehearse the major points once again. And before you start a presentation speech take care to check whether the equipment works and you have the materials on you. For many people, preparation can make them calm and in control!

2. Open with a provocative statement

One way to get the audience’s attention is to start a presentation with a strong, thought-provoking question that will instantly make them listen. Many TED talk experts – some of the best presenters online – start their presentation with a bold claim – for instance “The theory of evolution will be overthrown within the next three years”. This is a great example – it instantly promises an interesting story that goes against the audience’s expectations.

3. Tell a story

Human beings are programmed to look for a captivating story – we tell stories to explain natural processes or random coincidences. The human brain has a tendency to frame everything in terms of storytelling. If you start your presentation with a “Once, there was a person who…” you promise a good story to your audience. If you frame the rest of your presentation as a story, you’ll be sure to have a narrative you can return to.

4. Start with some humor if appropriate

A good joke at the right time can do a lot if it is appropriate to the place and time. It can make people feel at ease or focus the audience’s attention on something they weren’t expecting. It can also change the style of a presentation, and announce that it will be interesting. You can start with a joke or a funny video that illustrates your point.

But a lame, old joke or one that isn’t funny will lose the audience just as quickly. Test your jokes before you try them out in front of a crowd. And if you know you’re not inherently funny, there’s nothing wrong with trying out a joke at all. However, it’s worth it to be at ease and feel in control.

5. Show, not tell

Using visual slides is the entire point of a PowerPoint presentation design. Instead of relying on words, use visuals. For example, you can post a map of a world with major population centers and ask a question – “There is something you don’t see here. What is it?”. This slide hides some key information and the audience members wonder what is it. If you’re using copyrighted stuff, be sure to add the image source to your credits!

6. Involve your audience from the start

From the opening sentence, address your audience. You can start by crowd work. Many TED talk speakers who talk to larger audiences start by something like “who here has a dog, raise your hand. Who has two dogs? Three dogs?”. This helps you involve your audience from the beginning.

7. Be positive!

When you are in the same room as someone who is happy and optimistic, chances are good that you will feel the same way. People filled with positive emotions make other people feel that way. This is the so-called chameleon effect.

Therefore, when you give a presentation and want people to be interested in what you have to say, you need to emit positive emotions yourself. Try to have a positive attitude at the presentation, and show enthusiasm. If you yourself are full of positive energy, it will give to your audience!

8. Open with a rhetorical question

Rhetorical questions are ones that is asked to make a point, not to receive an answer. It can elicit some great emotional responses from your audience. If you ask “Do you have a dog” – that’s not rhetorical. But ask “Have you ever had the feeling that your dog wants to tell you something?” and you’re sure to surprise your audience from the get-go.

9. Open with a strong quote

One of the simplest ways to start presentations is to quote a famous thought leader or work of literature. For example, you can start a presentation of a new vehicle with a relevant quote from Henry Ford “In any color as long as it’s black”. This will help your audience to identify themselves with the subject of your presentation.

10. Make eye contact

There will be times when you have to look at your slides, but remember not to forget to make eye contact with your audience. This shows that you have enough knowledge of the content, that you don’t need to use notes, and makes you more positive.

When others ask you questions, you should always look at them, smile, and not look at the floor or ceiling. You should practice looking ahead, eye to eye, not down or up. This shows that not only are you confident, but you really care about the people you talk to.

Elena Rostova
Author

Elena Rostova

Elena Rostova holds a Master's degree in Public Health Journalism. She covers groundbreaking medical research, holistic wellness trends, mental health awareness, and nutritional science.