When the receiver views or hears the message they do what is termed 'decoding'. Decoding can be defined at the receiver interpreting the message and coming to an understanding about what the source is communicating.
Who is responsible for encoding and decoding?
In basic terms, humans communicate through a process of encoding and decoding. The encoder is the person who develops and sends the message.
What is the decoding the message?
The decoding of a message is how an audience member is able to understand, and interpret the message. It is a process of interpretation and translation of coded information into a comprehensible form. ... Effective communication is accomplished only when the message is received and understood in the intended way.