The ultimate goal of all types of advertising is to persuade the consumer to purchase a product or service. The manipulative advertising intends to do that by using facts, arguments and plying with consumers emotions in a misleading and deceptive manner.

How does advertising affect consumers?

Advertising promote social messages and life style through illustrating the position of ideal consumer and stimulate social action toward purchase of that product. Advertising spending also creates positive impression about a brand in the minds of the consumers.

Is advertising information or manipulative?

Even though advertising is a big informative source, it also can be considered as a marketing tool to control the mind and desires of the consumers to manipulate and persuade them to buy things they do not need.