It was heads, and we opened Ouidad on April 23, 1983. We were the first salon in the country catering only to curly hair.

How long has Ouidad been in business?

Ouidad, Founder and Entrepreneur, shares her unique curl story and what inspires her after 30 years in the curl business.

Who is Ouidad owned by?

JD Beauty Group is pleased to announce the acquisition of Ouidad, the curl expert haircare and styling brand. Beloved by North American salon professionals, this dynamic company will join the JD Beauty group of industry-leading hair brands WetBrush and Bio Ionic.