Ease of spreading or of being spread.
What is meant by spreadability?
Spreadability refers to the potential—both technical and cultural—for audiences to share content for their own purposes, sometimes with the permission of rights holders, sometimes against their wishes.
What is the meaning of contagiousness?
See synonyms for: contagious / contagiousness on Thesaurus.com. adjective. capable of being transmitted by bodily contact with an infected person or object: contagious diseases. carrying or spreading a contagious disease. tending to spread from person to person: contagious laughter.