Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin.

What is Google Analytics and how it works?

Google Analytics works by the inclusion of a block of JavaScript code on pages in your website. ... The tracking operation retrieves data about the page request through various means and sends this information to the Analytics server via a list of parameters attached to a single-pixel image request.

What is Google Analytics in simple words?

What is Google Analytics? In simple words, Google Analytics is a free tracking tool offered by Google, and it shows you how visitors use your website. ... With the help of Google Analytics, you can exactly see the number of visitors on your store, where they are coming from, which device they are using, and much more.