Most millennials surveyed do not purchase floral products due to perceptions of them being expensive, as well as their perceived short life span. Another purchasing barrier is that many millennial consumers believe floral products do not survive well in their homes due to air conditioning, pets and other factors.

What age demographic buys the most flowers?

In 2016, young people (18-29 years old) bought 17% of the total purchases of flowers and plants. Compared with other age categories, they do that less often in a store or kiosk: 68%. This percentage is 80% among people in their 30s; from the age of 40, it rises above 90%.

Is the floral industry dying?

According to the Bureau of Labor Statistics, the job outlook for floral designers is expected to decline by 9 percent annually from 2010 to 2020.