Definition of closed loop : an automatic control system in which an operation, process, or mechanism is regulated by feedback.

What does closed loop reporting mean?

Closed loop reporting (CLR) is a system in which data and information collected by marketing and sales professionals is made available to both teams. … When marketing passes off data to sales — closing the loop — it becomes possible to assess lead activity.

What is a closed loop platform?

Closed-loop marketing is marketing that relies on data and insights from closed-loop reporting. “Closing the loop” just means that sales teams report to Marketing about what happened to the leads that they received, which helps Marketing understand their best and worst lead sources.