Stephen Curry’s brand is officially expanding its roster. On Oct. 26, the NBA star announced that Sacramento Kings’ De’Aaron Fox has signed an endorsement deal with his Under Armour brand. View this post on Instagram A post shared by Wardell Curry (@stephencurry30) According to sports reporter Shams Charania, Fox is the first NBA player to sign with Curry Brand. Sacramento Kings All-Star guard De’Aaron Fox is finalizing an endorsement deal with Curry Brand, becoming the first NBA player to sign with Stephen Curry’s signature line at Under Armour, sources tell @TheAthletic @Stadium . — Shams Charania (@ShamsCharania) October 26, 2023