Cameron Dallas was the original social media star. The 26-Year-Old Star was once famous for uploading funny and random content on Vine. This was the coolest app before YouTube came and blew it out of the water. 

Cameron was a high school senior when he started uploading content on My Space and Vine. He didn’t know back then that it could become a legitimate career. He was simply doing it for fun. 

But then, once he started getting more attention, a brand approached him, and he got paid $100 for a sponsored post.

After getting money, Cameron realized he could do this on a much bigger scale. He started joining every social media platform as soon as it came into existence. 

He was everywhere. Twitter, Instagram, Vine, YouTube, and Facebook. When he got onto Instagram, his followers were already in the millions, and brands offered him around $20,000 just for one post. It might have looked like he was living the dream life from the outside, but soon fans started seeing the cracks appear.

Pressure To Keep The Follower Count High

For social media celebrities, the biggest high is seeing their follower count go up. But when it doesn’t show growth or people start unfollowing, that’s when some influencers start losing it. 

Cameron had seen an immense high right from the beginning. He wasn’t even aiming for this kind of success, but he got it and got addicted. 

In 2015 he even won choice web star at the Teens Choice Award.

In an interview with People’s magazine, Dallas revealed that he spent countless hours trying to learn about the algorithms of a social networking site and was almost going insane because of constantly worrying about it. 

His source of income was this sole number, so the pressure he felt to keep it up was draining everything in him.

Constant Party

Cameron barely passed high school with extremely average grades. He had enrolled in a community college but didn’t attend it. Around the same time, he started getting attention for his Vines, so he skipped it altogether to focus on becoming an internet star. 

Of course, his career consisted of him partying and goofing around while having an always-present video crew to record it all. 

At first, everything was going great, but then even the partying got too much. He was living alone in L. A and had connections in all the major clubs. The clubs eventually became his usual hangout spot, and LA nightlife became his lifestyle.