David Ballard biography

David Ballard serves as Senior Vice President - Enterprise Efficiency, Chief Technology Officer of the Company. Most recently, Mr. Ballard served as Senior Vice President, Enterprise Services of Ladenburg Thalmann Financial Services Inc. He led Ladenburg's technology and operations platform and architected much of its shared services model, until February 2020, when the company was successfully sold for $1.3 billion to Advisor Group, a portfolio company of Reverence Capital Partners. Prior to joining Ladenburg, he served as President and Chief Operating Officer for Docupace Technologies, a leading digital operations technology provider in the wealth management space. Previously Mr. Ballard was Executive Vice President and Chief Operating Officer at Cetera Financial Group, a role which was preceded by more than two decades of relevant executive and management positions at several firms in the independent financial advisory and asset management industries, including AIG Advisor Group, SunAmerica Mutual Funds and AIG Retirement Services. Mr. Ballard's primary focus in these roles was to serve thousands of independent agents, whether financial advisors or real estate brokers.