BabyTree Group, an investment holding company, engages in advertising, e-commerce, and content monetization businesses in the People's Republic of China. It operates Babytree Parenting mobile app and babytree.com, an online platform for expecting parents and young parents to communicate with each other and find the pregnancy and parenting advice; and WeTime, a platform that focuses on child development and provides social recording medium, and early education content and tools. The company also operates Meitun Mama, a maternity and child product focused e-commerce platform; and offers technology information and finance services. BabyTree Group was founded in 2007 and is headquartered in Beijing, China.