Showmax works with any electronic device (laptops, tablets, smartphones, smart TVs, etc) that has access to the internet. All a user needs to do is download and register on the Showmax app, subscribe to his or her preferred package and can access thousands of contents at any time. Showmax is free with DStv depending on what DStv bouquet one is subscribed to.
The popularity of online streaming became more pronounced with the lockdown that was occasioned by the COVID-19 global pandemic. Subsequently, cinemas were shut down and people had to resort to streaming platforms like Showmax and other live streaming service providers to get the latest shows or continue their favorite TV series.
Beyond the pandemic, online streaming has become the ‘new normal’ as the number of people subscribing to platforms such as Showmax has continued to increase. The internet TV service has come to stay as millions of viewers can access several entertainment channels like documentaries, movies, TV series, live sports, etc. at the comfort of their home or even on the go with any mobile device. Perhaps the most interesting fact is that the content can be streamed live or downloaded for later reference.
What Is Showmax?
Showmax is an online streaming platform where users can subscribe and gain access to a plethora of entertainment content on the go with less hassle. Unlike what some users may be used to, it is not a cable TV, neither is it a TV channel but it can be accessed on any smart device like laptops, smartphones, smart TV and tablets with internet connectivity. The platform comes as an African alternative to other international video streaming platforms like Amazon Prime Video and Netflix.
It was launched in South Africa on August 19, 2015, and as a part of MultiChoice Group, it has done well to become the go-to platform for lovers of all things entertainment. One way Showmax was able to achieve its popularity was through partnerships with existing brands such as pre-paid cable TV networks and telecommunication brands. From its take-off country in South Africa, the online video streaming service has permeated other countries of the world where it has crashed the monopoly of other online streaming platforms like Netflix, Apple TV, and Amazon Prime Video.
The video streaming service is looking to become the leading platform for internet TV in Africa, a position currently occupied by Netflix. However, it is leading in South Africa with over 500,000 subscribers which is more than Netflix’s estimate of between 300,000 to 400,000 in 2019. At the moment, you will find Showmax in more than 65 countries which includes almost every country on the African continent, including Kenya, Burkina Faso, Nigeria, and South Africa, to mention just a few.
Beyond the African market, Showmax has also begun to gain inroads into the global market. Countries like the United Kingdom, North America, Canada, and New Zealand, including some European countries like Switzerland, Germany, Malta, Andorra, Italy, Spain, among others, can access and enjoy all the amazing offers available on the platform. The company is still expanding and has been projected to add over a million paying subscribers to its base by 2025.
How Does Showmax Video Streaming Service Work?
In every aspect of our daily lives, we wake up to changes from what we used to know to what we now have to live with. Talk about fashion, culture, education, etc, all these aspects of society have experienced radical innovations over time and the entertainment sector is no exception.
Subscription Video-On-Demand (SVOD) streaming services such as Showmax have come to replace the DVD/CD and this has revolutionized the entertainment space. With online streaming, a user is spoiled for choice in terms of the variety of entertainment content available for them to watch.
Showmax works with any electronic device (laptops, tablets, smartphones, smart TVs, etc) that can access internet connectivity. All a user needs to do is download (and register on) the Showmax app, subscribe for their preferred package and they can access thousands of contents at any time.
