Why is Hydro Flask so expensive?
Hydro Flask coolers are expensive because they have good branding and can charge a premium for that. The technology is the same as other similar bottles but Hydro Flask were one of the first brands to sell them.
How much is Hydro Flask worth?
Then things really got huge. In 2016, consumer products conglomerate Helen of Troy swooped in, acquiring Hydro Flask for about $210 million.
