What types of people drive Subarus?

According to data collected by a market research firm prior to the last election, Subaru drivers are more likely to lean Democratic. (Another Subaru stereotype is that their owners like bumper stickers. So even without this research, we probably already knew who you voted for.)

Who is Subarus target market?

They identified that the lesbian segment is the most attractive target market for Subaru due to the following reasons: 1) Competition – it is still an underserved market segment. 2) Segment Characteristics – they have higher purchasing power, diverse, and well-educated. They are also called “perfect consumers.”