Les who was born in a middle-class family is a third-generation pawnbroker, as his father and grandfather were in the same occupation. He remembers he made his first sale when he was 7 years old, in his father’s shop located house in Michigan Avenue in Detroit, Michigan. At the age of 12, he started to make money by reselling pizza to the students of a nearby Hebrew School.

He has been married to his wife Lili Gold for some time now, and they have got two children together: Seth Gold (son) and Ashley Gold (daughter). With no signs of conflicts between the couple and much love and respect between them, a divorce looks nowhere near in the coming future. His net worth is estimated to be 1.5 Million Dollars.