If the rise of Glossier has taught us anything, it's that the natural-looking, less-is-more makeup trend isn't going anywhere anytime soon. From fuller, "down-to-earth" brows to anti-foundations, effortless, no-makeup makeup is really taking off. Makeup artist and Hairy Little Things founder Alix Taylor agrees. "Everyone is joining the wellness movement, and I believe the makeup trends are going to reflect this," she told us. "We will all be covering up our skin less and using tinted moisturizers and CC creams rather than full foundations."
To get behind the movement, we decided to round up 12 of our favorite natural-looking mascaras. Lengthening, defining, and lash-enhancing, these formulas are everything you need to achieve that coveted your-lashes-but-better look.
Keep reading for our top natural-looking mascara picks.
Best Overall
Ulta
Award-winning formula
Long-wearing
Chic packaging
This award-winning mascara creates lengthened, ultra-defined lashes with just one coat. The formula contains bio-selective polymers, which cling to the lashes through electrical attraction, making each one appear longer and more striking. And the best part? It doesn't smudge, flake, or clump.
Benefits: Lengthens, defines, conditions | Size: 0.23 oz. | Shades: 3 | Waterproof: No | Cruelty-Free: No
Best Drugstore
Ulta
Affordable
Doesn't clump
Coats every lash
The specially designed, molded wand of this mascara ensures that there will be zero clumping, which is crucial for a natural-looking mascara. The fine bristles ensure that each lash is lifted and coated but not spidery. "Doesn't clump at all and separates lashes for a crisp, natural look," assures one Ulta customer.
Benefits: Volumizes | Size: 0.44 oz. | Shades: 4 | Waterproof: No | Cruelty-Free: Yes
