2024'S Biggest Fragrance Trends, According to Experts

2024'S Biggest Fragrance Trends, According to Experts

The fragrance trends of 2023 truly ran the gamut. The summer, for example, was all about rain scents and desert gourmands. The fall ushered in an affinity for vanilla, woody, and saffron perfumes. And as the holidays rolled around, our attention naturally shifted toward spruce fragrances and sugary, spicy notes. This year's trending fragrances and scents are slated to be equally diverse and dynamic—featuring everything from honey-infused eau de parfums to modern body mists. Ahead, we tapped three fragrance experts to fill us in on what's on tap in 2024 and what we should add to our fragrance wardrobe.

Meet the Expert

Unexpected Gourmand Scents

Gourmand scents are nothing new, but Boyce says we can expect fresh interpretations that are far less sweet and syrupy this year. "The expansion of this category is exciting, as it allows for the creation of rich, multifaceted scents that are versatile enough to be worn individually or layered with others," she says.

Guggenbuhl says these unexpected gourmand scents elevate common ingredients, like vanilla, to new heights—citing Tom Ford's Vanilla Sex ($395) as an example, as it features velvety notes of vanilla paired with less sticky caramel, honey, sandalwood, and tonka. Arps says another prime example of a sophisticated vanilla scent is Chris Collins' Sweet Taboo Eau de Parfum ($225). She describes it as an intoxicating fragrance with notes of vanilla, cardamom, cacao, coffee, and tonka bean that you'll want to keep spraying over and over. In the vanilla realm, Boyce also suggests Noteworthy Scents n,144, describing it as "a beautiful citrusy sweet scent reminiscent of dessert."

Boyce anticipates honey to be another massive gourmand note in 2024 and believes it will continue to propel the category forward. "Honey is a fun note that plays well with others, creating endless possibilities for fragrances that are either quite rich in depth or more playful and lighter," she shares. One honey scent worth considering is Beyoncé's Cé Noir Eau de Parfum, according to Arps. "The clementine note balances the sweetness [of the honey], and the element of Namibian myrrh smells and feels so regal," she says.

Wellness-Focused Fragrances

It's long been known that a connection exists between our emotional well-being and scent. "I preach this all the time because not everyone realizes the connection between our sense of smell and its ability to trigger thoughts, memories, and emotions," Arps says. "Not to be confused with aromatherapy, aromachology analyzes how odors influence mood and emotions. The two are similar, except aromachology doesn't position scent as an 'active ingredient,' treatment, or cure but instead observes fragrance's impact on the mind and considers synthetic compounds."

With this research in mind, Boyce and Arps believe the wellness-focused fragrance category will continue to grow. When creating Moodeaux Worthy IntenScenual Eau de Parfum ($98), Arps aimed to create a scent that smells like a hug in a bottle. "It's a warm, addictive mix of citrus-floral-woodsy accords that plays footsie with the body's natural pheromones, adapting on cue for an unforgettable fragrance experience made uniquely your own," she says.

Other wellness-centric scents include Abel's Pause Eau de Parfum ($130), a mind and body-centering textured floral fragrance, and The Nue Co's focus-boosting scent, Mind Energy ($76).

James H. Sterling
Author

James H. Sterling

James Sterling reports on renewable energy developments, climate policy, ecological conservation, and green tech innovations around the globe.