Eight years ago, Warner Bros. acquired the rights to adapt Five Nights at Freddy’s, a viral-friendly horror videogame where haunted animatronics haunt a night-time employee of a Chuck E. Cheese-esque restaurant. Then, only a year after its release, the game had hype that WB hoped to capitalize on. Five Nights at Freddy’s was not compelling because of its narrative, but despite the gimmicky nature of its thrills, it enjoyed a longer-than-most longevity that was propelled by the YouTube/Twitch gameplay industry where players can exaggerate their scared reactions. But creative roadblocks came during the adaptation process, with multiple drafts, directions and directors being announced and abandoned up until filming commenced in February 2023 (also, the release of multiple non-licensed horror films riding Five Nights at Freddy’s coattails). The film is finally out this week. While it’s definitely good to know that Jason Blum can still pulp out a buzzy horror movie in under a year, Five Nights at Freddy’s gestation period means the movie missed the hype on a game that took the internet by storm nearly a decade ago. It wouldn’t be the first time Hollywood was slow off the mark, though.

Here are the 10 biggest movies that missed the hype:

1. Masters of the Universe (1987)

A little bit of free market He-Man history: Even though toy sales were strong up until 1987, the market had become saturated with ugly derivations of fan-favorite toys and waves of new characters. The cartoon had ended in 1985, the intrusion of Transformers and especially Teenage Mutant Ninja Turtles later in the ‘80s meant that the exact conditions of unregulated child marketing that created Mattel’s initial He-Man success dried up pretty quickly. Cannon Films had a perfect set-up to bomb the franchise with a slap-dash film that stumbled into cinemas and bore little resemblance to the stories beloved by kids—even Mattel had so little faith that they didn’t pay the arranged production costs on time. It may have only missed the hype by a couple years, but in Reaganist terms that’s a fatal mistake.

2. The Garbage Pail Kids Movie (1987)

A clear case of not just missing the hype but also the point: The Garbage Pail Kids Movie has a reputation for being the most unwatchable movies released by Hollywood. Based on the Topps trading cards parodying the Cabbage Patch Kids dolls (to the point of being sued by the company they were parodying), the best time to make a weird kids movie based on this nasty, cartoon artwork was never; the second best time was the moment they became popular and not a millisecond after. The cards were only originally available for three years—they are the dictionary definition of a fad, one that loses its natural hype as soon as studios invest $1 million into asserting how relevant and cool they are.