PRODUCT:

Air Dry Foam, £24, Ouai

THE HYPE:

Whenever girl boss and hair stylist to the Kardashians, Jen Atkin, releases a new product, people go cray. And rightly so, because she's a bit of a wig wizard. One of her most-loved products coveted by those with straight hair, is her dry texture foam; so when the Ouai Air Dry Foam which is designed for curly hair came out, it's safe to say people lost their sh** and couldn't wait to try it.