Do you know why everyone's crazy for Loren Gray? 'Cause she's a real-life Barbie Doll. More so than the people who use extensive plastic surgery operations (yeah, we have seen her without makeup too). But there have been suspicions of photoshops, as well as a lot of haters on the Internet, much like Danielle Cohn [net worth: $2 million] does.
Born on April 19, 2002 [age 18], in Pottstown, Pennsylvania, to a hairstylist mom and a biologist dad, Loren Gray Beech is a social media personality famous across every prominent platform there is. With the fame she got on Musical.ly, she went on to release her own songs and shine across YouTube, Instagram and now TikTok.
Loren Gray's net worth might surprise you.
Photo Source: loren gray, Instagram
Her influence as a new celebrity increased when she moved to LA in the eighth grade. Although people would have her go learn something in school instead of using the platforms that make them question why kids are famous, she's earned quite a lot already. And if everything else doesn't pan out, she could have a career as a singer, having already collaborated with high profile artists. So, if TikTok falls one day, she will have other sources for her growing net worth.
Loren Gray's 2020 Net Worth of $4 Million is Unbelievable but Prettily Backed Up — Income Sources
As of February 2020, Loren Gray controls a net worth of $4 million. Being second on the TikTok rankings doesn't completely give her that amount, but that's not the focus here. Aside from the sponsored post earnings on TikTok, the value is also achieved equally from the sponsored posts on Instagram and YouTube, while also coming from her merchandise sales.
Loren Gray's 'Barbie' look does tend to annoy people a lot.
Photo Source: loren gray, Instagram
If everything in social media collapses, there's still a chance for her to collect her fortune from the music industry. She's already released six songs and collaborated with several other artists to get to where she is. She's also an aspiring model and a fashion enthusiast.
Social Media Earnings — Her Musical.ly Fame Forced Her to Move to LA
Before the 18-year-old got on those platforms that she's now famous for, she actually started Twitter as a to-be 11-year-old in March 2011. She also signed up for YouNow a year later in June 2014. Now, she has over 1 million followers on the former.
What really pushed her high was her peer's suggestion to use Musical.ly, which later merged with ByteDance to be known as TikTok. She was in sixth grade at the time, and her clips were made into compilations on YouTube. She was getting more fame than her friends, and they were not completely happy about it.
Gray and her friends say she was bullied at her school due to her Musical.ly fame.
Photo Source: loren gray, Instagram
"They would write awful things — that I have no talent, that I'm rude, that I have lip fillers, that I've had work done. … People were saying they were going to jump me. To the point where I was in the school bathroom calling my mom and telling her I was scared."
In an interview with Uproxx, Gray remembers she was afraid to go to school because of all the bullying she would receive there. She had only a few close friends since then. Worried for her safety, her mom, Lora Beech, moved to Los Angeles. And it was a sound decision for the family.
TikTok - Loren Gray and Baby Ariel Reportedly Are in an Online War
It's not a primary source of income for her, but it's what she started out with. She continued growing her fanbase after moving to LA. She seems almost unbeatable on TikTok. Since starting out in late 2015, she's amassed 39.4 million followers, more than any other person or entity (the app's official account itself) in the platform.
Despite having a low rate of increase in follower-count, it doesn't look like anyone will take her down anytime soon. Not even Charli D'Amelio [net worth: $4 million], whose numbers seem to keep growing at a record rate. But it's been a little slow these past few days.
Gray has been featured & pictured alongside another top TikTok contender, Ariel Rebecca Martin, aka Baby Ariel [net worth: $2 million], many times. Ariel has 31.6 million followers and is sixth on the list. It was weird that there've been clips of the two going at each other on social media. An online war going on?
So, are they not friends anymore?
Source: Instagram
Nonetheless, Gray is cementing her position at the top for quite a while. Meanwhile, her net worth has been boosted by a portion of her 2,295 posts on her TikTok account, Loren Gray. She earns an average of around $32,000 from each of those sponsored posts (remember, not all of those 2,295 posts are sponsored). Her numbers has been so huge that TikTok itself hasn't been able to calculate the total amount of likes she's got. It displays '0 likes' while she rakes in 7-8 million likes per post.
You'll only see huge Hollywood stars with a follower-count like Gray's on Instagram. It'll take too long to go through her page to determine her first post, but with over 1250 of them, you'll get a glimpse of all parts of her life when going through it.
Sponsored posts are how brands reach their customers these days.
Photo Source: loren gray, Instagram
At the time of writing, Loren has 18.6 million followers on her Instagram page, loren gray. From each of her sponsored posts, she earns a minimum of $37,000 and a maximum of $62,000. Yeah, that's a lot and a wide range, while her engagement rate reads 3.81%.
YouTube
While Musical.ly kicked off her career as a social media personality, she was already on YouTube. Yeah, she started her channel, Loren Gray, in 2012. Although, you'll find her first video from four years ago only. Aside from her music videos, she mainly posts fashion & makeup tutorials and of competing in several online challenges.
Watch: Gray Has a Huge Fan-Following
The channel now has 3.68 million subscribers, although she's posted fairly regularly. There are 37 total videos on her channel, each of which brings in an average of 700,000 views. But her music videos are the rare ones which give her millions of views. From each of those 37 videos, she earns around an average of $14,000, to add to her net worth.
She also hosts her own web series on Snapchat called Glow Up.
