Since the early 90s, as one-third of the trio known as Destiny’s Child, Beyoncé has been someone that ladies want to be and men want to be with. From her beautiful hair to her coveted wardrobe, everyone loves to know what Beyoncé is wearing, and today we are doing a tell-all on one often overlooked yet essential part of any outfit: perfume.
As a teenager, Beyoncé wore ‘Fred Hayman 273’ that she stole from her mom, but these days, she has been known to wear ‘Emporio Armani Diamonds Intense’ by Giorgio Armani. Queen Bey has mentioned that this perfume has “a soft, sweet and comforting smell.”
If you, like most people, have not been lucky enough to be in whiffing proximity to Beyoncé, this article will sniff out her favorite scents, and divulge how Beyoncé went about developing her very own fragrance line.
What Is Beyoncé’s Favorite Perfume?
Before she set to work creating a best-selling fragrance line, Beyoncé had a few favorite scents that she used for around five or six years. At the top of that list is ‘Emporio Armani Diamonds Intense,’ followed by ‘Caron Paris Fleur De Rocaille,’ and ‘Giorgio Armani Diamonds.’ For most of her teen years, she followed in her mother’s footsteps and wore ‘Fred Hayman 273 For Women.’
Nowadays, Mrs. Carter uses her very own perfume. Using her unquestionable singing abilities, Beyoncé promoted the brand new perfume with the release of a cover of ‘Fever,’ a song originally sung by Little Willie John. This cover was accompanied by the fitting tagline for the fragrance – ‘Catch the fever’ – and successfully launched at Macy’s Herald Square on 3 February 2010.
What Is Beyoncé’s Fragrance Line?
Beyoncé endorsed and had a hand in creating a perfume line that has been described as “a captivating fragrance that unleashes a spirited fire within.” The first scent she released was ‘Heat’ and was created by Queen Bey, Claude Dir, and Oliver Gillotin from Givaudan, a Swiss manufacturer of flavor and fragrance ingredients.
Queen Bey has gone on to release a further eleven fragrances from 2011 to 2016, making sure there is a scent for the daily spritzer’s every preference. With fragrance being so near to her heart, it is understandable why she was quoted on her now-defunct dedicated fragrance Instagram account saying: “To me, fragrance is kind of like putting on my stilettos – it’s an everyday essential”.
