Could the Partition singer, Beyonce have ventured into clothing and sports fashion? Does Beyonce own the famous sportswear brand, Ivy Park? This article gives you all the teeny tiny details.
Yes. Beyonce owns Ivy Park. Raised by an entrepreneurial woman and married to a business mogul Jay Z, Beyonce shares the innovative and creative spirit. She saw an opportunity in fashion and launched Ivy Park, which has taken the industry by storm, leaving no prisoners.
Find out more about this enterprise of hers in this article.
Ivy Park Launch and Brand Owners
Ivy Park was launched in the spring of 2016 by co-founders Beyonce Knowles Carter and Sir Philip Green. But like all successful businesses, there is much more work done than what comes to the fore. The partnership had been in operation since 2014. It was then known as Parkwood Topshop Athletic Limited. The initial clothesline wear included tops, bottoms, swimwear, and accessories.
On April 4th, 2019, Beyonce announced the relaunch of Ivy Park. Four years later, into business, the Lemonade singer went into partnership with Adidas, a world leader in sportswear and shoes and reintroduced the collection,
As is typical of relaunches, the collection was rebranded and adopted the name “Adidas X Ivy Park.” Daily Targum reported on the increased diversity of products available, now including a range of cream, off-white, maroon and orange garments, accessories, and footwear. Certain clothing stood out; tracksuits, cycling shorts, asymmetrical dresses, and sweatpants. Fashion critics and fans appealed to this new style, saying it coincided with the likes of street style.
It’s in the Blood
Beyonce’s fashion entrepreneurial spirit must be attributed to her mother, Celestine “Tina” Knowles. The American businesswoman started as a beautician and hairdresser. But later on, she launched the House of Dereon, a clothesline named after Beyonce’s grandmother. Beyonce and her mother used to work together to costume fit the members of the trio group Destiny’s Child. It must have been at these times when the love for fashion and clothing was passed down to her.
