The receiver of the message goes through her/his own process in order to make sense of incoming messages. This process is known as decoding . Decoding begins once the message has been received.
Is a person who decode the message?
In the communication process, a receiver is the the person who decodes a message. The receiver is also called the " audience" or decoder.
Who is the person who encodes the message?
The encoder is the person who develops and sends the message. As represented in Figure 1.1 below, the encoder must determine how the message will be received by the audience, and make adjustments so the message is received the way they want it to be received.