Writers often use connotation to create emotional associations that can be either positive, negative, or neutral. Positive connotation. Words that conjure a favorable emotional response. For example, describing someone ambitious as a “go-getter” or someone who is lively and curious as “youthful.”

How do you use connotative in a sentence?

Companies should decide what types of products to produce and then choose a logo color that is connotative with their products'functions. The term " conspiracy theory " has significant connotative meaning ( as described in conspiracy theory ) beyond its plain language meaning.

How do connotative words affect the reader?

Words with strongly positive connotations often persuade readers to see your ideas in a favorable way. Words with strongly positive connotations often persuade readers to see your ideas in a favorable way.