How much does Nike pay in endorsements a year? Nike is one of the biggest sponsors in the world, spending over $6 billion annually on athlete endorsements and sponsorships.

Who is Nike's biggest endorser?

Michael Jordan Has Made Over $1 Billion From Nike — The Biggest Endorsement Bargain In Sports. I write about the business of sports.

How much money does Nike spend on endorsements?

In 2021 alone, Nike's advertising and promotion costs amounted to approximately 3.11 billion U.S. dollars. Nike is the world's leading athletic apparel brand. The company is one of the most prominent producers of apparel, footwear and sports equipment worldwide.