Proactiv, also known as Proactiv Solution, is an American brand of skin-care products developed by two American dermatologists, Katie Rodan and Kathy A. Fields, and launched in 1995 by Guthy-Renker, a California-based direct marketing company.

When was Proactiv created?

AMERICA'S NUMBER-ONE ACNE BRAND

When it launched the United States in 1995, Proactiv became the world's first at-home acne treatment regimen.

When did Rodan and Fields sell Proactiv?

Proactiv took off when doctors Rodan and Fields created a licensing deal with infomercial company Guthy-Renker in 1995 to sell Proactiv through the television advertisements that featured celebrities like Jessica Simpson and Vanessa Williams.