So, do leaflet drops work? Leaflet drops are actually highly effective, gaining the attention of approximately 79% of people who receive them. These individuals will generally either look at the leaflet themselves, give it to someone else or keep it for later.

How successful is a leaflet drop?

When it comes to the standard success rates, also known as response rates, you can expect to get approximately 79% of people to keep, pass along or glance over your leaflet. The average response rate (number of people who respond to your leaflet) of a leaflet drop campaign is between 1% and 2%.

What does leaflet drop mean?

Meaning of leaflet drop in English

an occasion during which leaflets that advertise something are distributed to a large number of homes: The ad campaign will place heavy emphasis on leaflet drops and point-of-sale promotions.