Twitter has confirmed that it will be removing the Audience Insights tab from Twitter Analytics at the end of January. Audience Insights initially launched back in 2015 to give users more in-depth data about their followers, including demographic profiles, purchase behavior insights, mobile device usage stats and more.

What happened to Twitter audience insights?

In January 2020, Twitter confirmed it would be doing away with the audience insights for Twitter users. Businesses had been relying on Twitter's audience insights for the 5 years it had been available to them.

How often is Twitter analytics updated?

Summary metrics reported in account home are updated once every 24 hours, through the previous day. Information about a particular Tweet from the Tweet activity dashboard is updated in real-time.