A Mission Statement defines the company's business, its objectives and its approach to reach those objectives. A Vision Statement describes the desired future position of the company. Elements of Mission and Vision Statements are often combined to provide a statement of the company's purposes, goals and values.
What is different between mission and vision?
The difference between vision and mission is that vision is the eventual objective or why people are doing a particular activity, whereas mission denotes what the people/organization should do to achieve that objective (i.e. “how”).
How do you write a vision and mission statement?
Tips for crafting your vision statement
- Project five to 10 years in the future.
- Dream big and focus on success.
- Use the present tense.
- Use clear, concise, jargon-free language.
- Infuse it with passion and make it inspiring.
- Align it with your business values and goals.
