Circulation is a count of how many copies of a particular publication are distributed. ... Readership is an estimate of how many readers a publication has.

Which is larger circulation or readership?

Figures for readership are usually higher than circulation figures because a typical copy of the newspaper is read by more than one person. So the readership can be even double the amount of circulation.

How do you calculate readership from circulation?

To calculate total readership, they simply multiply the average net circulation (average gross distribution less returns) by their readers per copy. It's assumed that anyone picking up a copy of the publication reads or looks at it.