A mission statement is a short statement of why an organization exists, what its overall goal is, identifying the goal of its operations: what kind of product or service it provides, its primary customers or market, and its geographical region of operation.

What is a mission statement example?

“To be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.” Amazon has been a champion of vision and values since their start.

What is a good mission statement?

An effective mission statement must be a clear, concise declaration about your business strategy. ... Every entrepreneur should write a mission statement early on because they provide you and your employees with the framework and purpose. If you don't have one, you need to get one.