A vision statement is an aspirational statement made by an organization that articulates what they would like to achieve. Furthermore, the vision guides the direction of the organization's efforts.

What is a good vision statement?

It outlines what an organization would like to ultimately achieve and gives purpose to the existence of the organization. A well-written vision statement should be short, simple, specific to your business, leave nothing open to interpretation. It should also have some ambition.

What is a vision statement of a business?

A vision is a vivid mental image of what you want your business to be at some point in the future, based on your goals and aspirations. ... A vision statement captures, in writing, the essence of where you want to take your business, and can inspire you and your staff to reach your goals.