When we talk about 'feeling all the feels', that's pathos. Advertisers often use pathos to appeal to an audience's emotions, like making them feel sorry for their subject. They might also make their audience feel angry towards something, so that they're motivated to take action. Or they might make them laugh.

What is an example of using pathos?

Examples of pathos can be seen in language that draws out feelings such as pity or anger in an audience: "If we don't move soon, we're all going to die! Can't you see how dangerous it would be to stay?"

Where is pathos most commonly used?

How Pathos Is Used in Writing. Of all the rhetorical techniques highlighted in Aristotle's Rhetoric, pathos is probably most prevalent in literary writing. Most pieces of writing are designed to evoke emotion regardless of whether they are intended to persuade.