The simple answer is, no, a particular BRAND doesn't matter, but the type of string does and can, and different strings sound different on different guitars. If that is better or not is totally subjective and a decision made by each individual.

Does it matter what guitar strings I use?

Fingerpicking guitarists tend to find that lighter gauge strings are easier to play, whereas those who strum their guitar with a plectrum will find that medium guitars sound and feel better. ... If you're a beginner I would recommend starting with a lighter gauge string at first and moving on to a heavier gauge later.

Do strings really make a difference?

there is no single brand that makes a difference - most strings will make a difference, but the biggest isn't from a brand so much as a particular model of string.