Who reads direct mail?

Direct mail open rates can reach up to 90%. 42% of recipients read or scan the direct mail they receive. Direct mail response rates are five to nine times higher than any other advertising channel.

Does Google use direct mail?

Google uses DIRECT MAIL to drive its $110 billion revenue UP. Google spends hundreds of millions of dollars on their advertising every year because they know that marketing aggressively will grow their already monstrous bottom line.