Digital disruption is an effect that changes the fundamental expectations and behaviors in a culture, market, industry or process that is caused by, or expressed through, digital capabilities, channels or assets.

What is an example of digital disruption?

A few examples of digital disruption include: ... The subscription economy business model, as used by companies like Amazon, Hulu and Netflix, caused a disruption within the media and entertainment industries by changing how content is accessed by customers and monetized by advertisers.

What leads to digital disruption?

In the digital age, disruption usually comes from new internet-enabled business models that are shaking up established industry structures. Businesses, government agencies and even NGOs are being forced to adopt these new operating practices, or face going out of business. The risks are real and dramatic.