7UP is a lemon-lime soda brand owned by the Dr Pepper Snapple Group. With origins tracing back to the 1920s, it's the oldest remaining lemon-lime soda brand. Though 7UP is still a visible brand today, it now faces stiff competition. ... 7UP now holds less than 1% market share.

Why is 7UP being discontinued?

7Up with antioxidants to be discontinued amid health claims lawsuit. ... Amid a lawsuit filed by a consumer group arguing the drinks' antioxidant claims are misleading and illegal, Dr Pepper Snapple Group said Thursday the antioxidant line will be off the market by 2013.

Is 7UP banned?

7UP history post-prohibition

In 1948, the United States Food and Drug Administration banned using lithium in soft drinks, and in 1950, the soft drink changed its formula. ... Though the beverage was once owned by tobacco giant Phillip Morris, it's currently manufactured by Keurig/Dr.