Pleasure is produced when the neurotransmitter, dopamine is released in the brain. It is the “feel good” neurotransmitter which is why people continue to chase it. This is also why, in psychology, it is called the “reward pathway” in the brain. ... Pleasure is short lived.

Why do we need pleasure?

Pleasure. Taking pleasure in life is directly linked to our happiness so the task of relearning what gives us pleasure and how to deeply experience it is imperative if we want to experience more happiness. ... Google dictionary defines pleasure as “A feeling of happy satisfaction and enjoyment”.

Why does the brain seek pleasure?

Dopamine in the brain creates pleasure not just around the consumption of ice cream, but the specific memory of how rewarding eating a favorite ice cream flavor will be. The greater the association of reward to something pleasurable, the stronger the chemical connection in the brain.