Optimizing your images helps to ensure a better user experience and that you meet users' expectations. SEO - Image optimization will help to ensure that your images rank in image searches on Google, and it will also be beneficial to the overall SEO (search engine optimization) of your website.

What is the purpose of image optimization?

Image optimization is the process of creating and delivering high-quality images in the ideal format, size, and resolution to increase user engagement. It also involves accurately labeling images so search engine crawlers can read them and understand page context.

Why is it important to optimize your website?

Website optimization is important because it helps your website visitors be more successful with their visits to your website. ... When you optimize your website you are making it easier for your site visitors to accomplish those tasks.