A trade name, trading name, or business name is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is a "fictitious" business name. Registering the fictitious name with a relevant government body is often required.

What does DBA mean legally?

When a business operates using a name that is different from the owner's name or from the legal name of the partnership, LLC, or corporation, it is said to be “doing business as,” or “DBA,” another name.

What is the purpose of a DBA?

The purpose of registering a DBA name is to notify the public that a particular person or business entity is conducting business under a name other than its legal name. Assumed name (DBA) laws are consumer protection laws.