The airflow produced creates a wind-chill effect, making you "feel" cooler. In the winter, reverse the motor and operate the ceiling fan at low speed in the clockwise direction. This produces a gentle updraft, which forces warm air near the ceiling down into the occupied space.

What is the purpose of reversing a ceiling fan?

When you put the fan into reverse, it draws air upward. Most people think of this as a way to bring the warmer air near the ceiling back down into lower half of the room, where the people are. That's a great way to use the reverse function in the winter.

Should you reverse your ceiling fan in the summer?

The ceiling fan direction in summer should be counterclockwise to help create a downdraft, which creates that direct, cooling breeze. Your fan direction in winter needs to be clockwise to create an updraft and circulate warm air around the room.