What is the impact of archetypes?

They have the ability to shape the entire function and structure of the literary text. Archetypes can determine what kind, and how much, of a connection the audience/reader will have with the work; therefore, their presence can greatly affect the characters, themes, and plot.

How do archetypes help us?

Archetypes are the recurring universal patterns and personality types that are part of the collective unconscious. These archetypes have appeared throughout most of humankind's history, commonly found in art, stories and myths. They help us experience life, and drive human motivations and actions.