Amazon DSP is a demand-side platform that allows you to programmatically buy ads to reach new and existing audiences on and off Amazon.

What do I need to know about Amazon DSP?

Amazon DSP — also known as Amazon's Demand-Side Platform — enables advertisers to programmatically buy video and ad placements. Programmatic advertising uses data to decide which digital advertising spaces to buy and how much to pay for them.

What is DSP and how does it work?

A demand-side platform (DSP) is a system for advertisers to purchase and manage ad inventories from multiple ad sources through a single interface. This is normally done using intelligent software which bids on the inventories using an auction process. This makes the buying and selling of ads cheaper and more reliable.