Writers really do need the support publishers provide – creatively as much as financially, and a publisher's brand status is an important source of recognition for writers, especially amongst the community that the writer identifies with.
What does a publisher do for an author?
Publishers promote authors and books in a variety of ways, such as scheduling media interviews and setting up book signings. They send press releases and advance copies to members of the media. They promote the book to book-of-the-month clubs, bookstores, online sellers and other book distributors.
Does an author have to pay a publisher?
A traditional publisher pays you, the author, for the right to publish your work, under certain terms and conditions. Hire a company to help you publish your book. There are thousands of publishing services out there, some cheap and some expensive.