Technography is about how and why the use of technology serves human purposes and shapes everyday life. The technology-in-use and the associated objectives co-determine the material and social outcomes rather than the properties of a tool as such or the process of its earlier (scientific) making.
What are the benefits of technography?
The Benefits of Technographic Segmentation
- Improve Sales Productivity. According to a recent study, 63% of a sales rep's time is spent on work that doesn't generate revenue. ...
- Reveal New Opportunities. ...
- Improve Account-Based Marketing Campaigns. ...
- Improve Customer Retention.
How is Technographic data collected?
Web scraping in the context of technographics is the process of gathering information about a company's technology stack by crawling their online platforms and presence. It is the most commonly used method to collect technographic data due to its high scalability.
