In marketing, segmenting, targeting and positioning (STP) is a broad framework that summarizes and simplifies the process of market segmentation. ... Targeting is the process of identifying the most attractive segments from the segmentation stage, usually the ones most profitable for the business.

What is segmentation targeting and positioning example?

STP marketing (Segmentation, Targeting, and Positioning) is a three-step marketing framework. With the STP process, you segment your market, target your customers, and position your offering to each segment. ? What is STP marketing example? The most classic example of STP marketing is the Cola Wars of the 1980s.

What is an example of STP?

A good example of the STP process (segmentation, targeting, positioning) can be found during the Cola Wars in the 1980s between Coca-Cola and Pepsi-Cola. ... Consumers with a positive attitude to both Coke and Pepsi, with loyalty to both brands, but switching their purchases between these two brands from time to time.