Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.

What is an advertising ploy?

A marketing ploy is essentially a clever tactic used by marketers to raise awareness and drive more purchases of a specific product or service for a company. The word "ploy" implies that the marketing tactic is an attempt to trick or outwit a consumer, so some people are wary of marketing ploys.

What is a meaning of ploy?

1 : escapade, frolic. 2a : a tactic intended to embarrass or frustrate an opponent. b : a devised or contrived move : stratagem a ploy to get her to open the door— Robert B.