A target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to said intended audience.

Who are the primary audiences?

Primary audience consists of person(s) to whom a message is directed. For example, a letter or memo is addressed to a specific person or persons. The persons that are directly addressed make up the primary audience.

Who is the intended primary audience?

Definitions. The primary intended audience is the population whose behavior you want to change. The secondary intended audience is the population that interacts with and influences the primary audience.